Ironic Iconic launched in 2013 to serve people who pursue something special. However, since everybody begs to differ these days, being special may not be special anymore. We decided to observe people with glasses on in the midst of their daily lives in towns. Those spending most of the time wearing glasses. They must need, we thought, not glamorous glasses but just ones as friendly as a good friend. In 2015, Ironic Iconic made a renewal after observing people for two years. We set our concept as comfortable glasses as a daily companion not peculiar glasses. We searched for those ordinary colors from our daily lives and designed a friendly friend to accompany us along the ordinary days of our lives. We hope our glasses will make good friends to those living long hours in the towns and cities. The street cut campaign by Ironic Iconic is one of the trials to communicate with those people living here and there in the world. It’s not meant for a few people like fashion people. It’s for the majority of ordinary people like ‘I’. Ironic Iconic tries to better understand and communicate with them. We appreciate a balanced life experience. No less and no more.